Director of Digital Operations

LAS VEGAS REVIEW-JOURNAL   Las Vegas, NV   Full-time     Information Services / Technology (IT)
Posted on March 14, 2024

Director of Digital Operations

Remote (Las Vegas, NV highly preferred)

Oversees the digital optimization team, the digital analytics team, the account management team, the fulfillment of all DMS products and the reporting for digital campaigns. Works in conjunction with Account Executives and interacts directly with clients to facilitate, optimize, and report on advanced digital campaigns. Role includes the fulfillment of programmatic, email, and social digital advertising, management of SEM & SEO campaigns, trafficking of our owned and operated campaigns and reporting for all digital campaigns. Responsibilities involve collaborating with our outside partners who help support our initiatives along with vetting new vendors.

  • Manages a Digital team including Optimization, Analytics and Account Management.
  • Oversees the fulfillment of all DMS products from both in-house execution and vendor fulfillment.
  • Aiding in monitoring rates and creating packages that Account Executives can sell.
  • Assists RFP execution and client-facing sales calls.
  • Provides reporting and upsell opportunities where needed.
  • Spearheads reporting optimizations through continuous analysis of GDS capabilities to find areas of efficiency through automation.
  • Responsible for training, recruiting, onboarding and overall success of all reports within Operations & Analytics teams.
  • Serves as the main point of contact for vendor fulfillment to ensure proper campaign execution, superior process implementation, competitive contract negotiation and overall health of relationship.
  • Oversees the fulfillment of all digital campaigns and ensures that closed sales are executed properly.
  • Creates Google Data Studio dashboards for all digital campaigns.
  • Provides custom reporting when needed based on tiered levels of service.
  • Continuously monitors campaign performance and return-on-ad-spend (ROAS) while suggesting and implementing ongoing optimization strategies to hit and exceed assigned KPIs.
  • Works cross-departmentally with all digital sellers within the Las Vegas Review Journal and Lightning Digital to ensure proper sales and execution support based on tiered levels of service.

 

In addition, the Director of Digital Operations will be tasked with being a leader in knowledge and education, not limited to involvement with higher-level sales opportunities, team training and education advancement, and initiative in staying on top of the latest industry trends and best practices.  High emotional intelligence and superior communication skills are crucial to be successful in this position. The standards of performance include the following:

  • Achieve the company's core KPI goals.
  • Overall digital revenue growth and profit margin of DMS product line.

 

Qualifications, Skills, and Characteristics Required:

  • Minimum of 4 years of digital campaign management and reporting experience preferred, with 5 years minimum client-facing experience necessary.
  • Highly analytical and able to derive meaning from data through A/B testing and other digital campaign optimization.
  • Strong understanding of building campaigns and supporting metrics to measure effectiveness with experience in adjusting and adapting campaign elements based on measurements.
  • Impeccable organizational skills. Actively manages day-to-day aspects of all assigned campaigns, maintaining account prioritization and delivering weekly status updates to key stakeholders.
  • Drive for continuous learning to keep up with the ever-evolving digital landscape.
  • Must be proficient with Google Analytics, Paid Search, Microsoft Office Suite, G suite and current ad serving DSP and DMP partners, Google Analytics, Google Ad 360, Microsoft Office Suite, and current ad serving DSP and DMP partners including The Trade Desk, Basis, and Simpli.Fi.
  • Experience aiding in the sales process of sophisticated digital campaigns preferred.
  • Must pass a pre-employment drug test and background screening.
  • Minimum of a 2 year degree from college or university.
  • Minimum of 2 years successful people management experience preferred.

Why You’ll Love Working at Lightning Digital:

  • Make Good Money: Competitive salaries and benefits because we all win together.
  • Happy Clients: In-house execution for enhanced control over campaign execution.
  • Commitment to Work/Life Balance: Taking vacation is encouraged.
  • 401k Matching: Because no one wants to work until they die.
  • Your Leader: Reporting directly to the General Manager, who’s focused on streamlining workflows and growing you in your role with consistent career pathing.
  • Your Team: The supportive, driven, and talented people who will make you laugh every day.
  • Culture: Only good vibes need apply.

Please send resume with “Director of Digital Operations” in subject line to: hrdept@reviewjournal.com

 

Lightning Digital is an Equal Opportunity Employer.